How to Design a Real Estate Website in 2025?

76% of consumers look at online presence before physically visiting a business, says PR Newswire. That’s why having a website in 2025 is not an option, it’s a must. If you are still thinking about whether you need a website or not, you might have already left behind potential customers. 

This guide will walk you through how to design a real estate website. I know creating a website might seem technical, but in reality it is super simple. Especially nowadays, when there are more than 50 no-code website builders. In this article, we will walk you through how to design a real estate website, the things you would need and the best website builders you can use. 

1. Things You Need to Build Your Real Estate Website

Choose a strong Domain Name 

Choosing a good domain is your first move. Make it: 

• Short 
• Memorable 
• And related to real estate or your business name

Ideally, include your city or niche, something like “actonhomes.com” or “primepropertygroup.com”. This makes your site sound professional and legit. 

Set up your website builder

Next, pick a website builder. Wix, GoDaddy, and Hostinger all offer templates made specifically for real estate businesses. These are beginner-friendly platforms that require no coding, yet offer full customization for your brand and listings.

Gather assets: images, listings, and contact info

Don’t start designing until you’ve collected what you’ll actually display. You need professional photos of your properties, detailed descriptions, your logo, and clear contact details. 

This will be the core of your website, so don’t cut edges on it. You don’t need highly designed images. All you need are good, neatly captured, original photos of your properties and/or office. 

2. Pick the right real estate website designers (No-code)

Here are some of the best no-code website builders:

Wix: Best for complete customization with visual tools

Wix is ideal if you want drag-and-drop design freedom. Their real estate templates are clean, fast-loading, and optimized for mobile. You also get built-in contact forms, live chat integrations, and CRM (Customer Relationship Management) tools.   

GoDaddy: Simplest setup for Real Estate agent website design

GoDaddy gets you online fast. Their builder is focused on speed. This makes it  ideal for agents who want a clean digital presence without hours of tweaking. You can connect your listings via IDX (Internet Data Exchange) and include lead forms.

Hostinger: Reliable backend and easy WordPress hosting

If you want full control via WordPress, Hostinger is a great place to host your site. Use a real estate theme like Houzez or RealHomes. Hostinger gives fast loading speeds, email setup, and strong backend security. 

3. Focus on Visual Experience 

Use full-screen visuals that tell a story

People don’t read real estate websites first, they look. Your homepage should open with a strong hero image or video. Show a dream property with sunshine, depth, and clarity. Make your brand feel high-end right from the first glance.

Use consistent photography and colors

Consistency builds trust. Make sure all your property photos are taken in similar lighting, with wide-angle shots and no clutter. Your color palette should match your logo and brand. Consider using modern tones like navy, charcoal, and white with gold accents.

Make the design mobile-first

Over 60% of your traffic in 2025 will come from mobile. So your website must look beautiful and clean on phones. Test every page on your own device. Buttons should be easy to tap, text should be readable and property images should scale correctly.

4. Design for Trust and Credibility 

Add your story and team 

Don’t just show properties, maybe show your face too. Introduce yourself and your team on an About Us page. Tell how long you’ve been in the business, what markets you cover, and what clients can expect when working with you.

Stories build trust. So make sure you have a good story. You should not put false facts and information to make the story sound “better”, instead be brutally honest. People like to buy from honest people, that’s part of human nature.

Include testimonials and trust signals

People want proof. Feature reviews from real clients, ideally with names and photos. Use badges like “Top Agent 2024” or “10+ Years Experience.” If you’re a licensed realtor, show your registration info clearly.

As a result of online fraud, gaining people’s trust is becoming more difficult than ever. Featuring testimonials and reviews can help them trust you (also says Forbes) Focus on acquiring a higher quantity of reviews, even if the quality is not that good. 

But make sure to not put any self-created or fake reviews, customers can always distinguish between legit and fake ones. 

Display contact info and calls to action everywhere

Never make a visitor search to get in touch. This creates friction, which results in failed sales. Your phone number, WhatsApp link or contact form should be visible on every page. 

Use a sticky header or footer that travels as users scroll. People are lazy, if they have to scroll all the way back up, they might choose to bounce off the site instead, which we don’t want to happen. 

5. Showcasing Property Listings

Build an easy-to-navigate listings layout

Your listings should live in a structured format. It can be either grid or list view. Use high-resolution thumbnails, clear prices, and a quick overview of property features. Every property should look clickable. 

Create detailed property pages for every listing

Each listing page should act like a mini-sales page. Include: 

• Gallery slider 
• Written overview 
• Bullet points for features 
• A map location. 
• Contact button that’s visible. 

Your target should be to make the process easy for them, not to create friction. So consider avoiding things that cause friction. This can include auto-play videos and excessive animations at all. 

Add smart filters and search tools

Make it easy for users to filter properties by price, size, location, or type. A good search function keeps people on your site for longer and helps them find the exact match they’re looking for.

6. Make It Easy to Contact You 

Use simple, visible contact forms

Your goal is to turn traffic into leads. So place contact forms on every key page, such as homepage, listings, and About us. Keep it short: name, number, message. Don’t overwhelm them with too many fields or questions. 

Offer multiple ways to connect

Some people prefer calling, others texting. Include a WhatsApp chat link, direct phone number, and even a “Request a Call” button. The easier you make it, the more likely people are to reach out.

Send auto-replies to confirm receipt

Every time someone submits a form, they should get a “thank-you” or a “Message Received” message instantly. This shows professionalism and confirms their message went through.

7. Optimize for Search (SEO)

Use keywords in the right places

Your homepage title, page URLs, and headings should all include terms like “real estate in [Your City]” or “buy homes in [Your Area]”. This helps Google understand what you offer. Also try naturally to blend keywords in the meta tag and description. If you plan to write content, also include keywords in introduction, conclusion, title and heading. 

Add location-based landing pages

Create pages like “Apartments – NYC”. These help you target searches based on location and property type. Each page should feature listings and info about that market.

Submit your site to Google Search Console

Once your website is live, use Google Search Console to submit your sitemap. This helps Google crawl and index your pages faster, so you start showing up in search results.

For analytics, consider using Google Analytics or Google Site kit if you create your website by WordPress. 

8. Maintain, Improve, and Scale 

Add new listings and update old ones regularly

A stale website looks abandoned. Make it part of your weekly routine to add new properties and remove sold ones. Keep your site feeling fresh and active.

Review performance using website analytics

Use tools like Google Analytics. This helps you see what pages are getting the most traffic. Are people bouncing off too fast or is one listing getting 10x the views it should? Adjust your content and design based on real data.

Plan for long-term growth with new features

As your business grows, so can your site. Add a blog section to share market updates. Integrate lead management tools or build landing pages for promotions and campaigns. Your site should grow with your goals.

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Final Thoughts

Learning how to design a real estate website in 2025 is no big deal. It’s just about being functional, fast, and client-focused. You don’t need to be a tech genius but you do need to be present online. 

The clients are already searching. Your job? Show up where they’re looking. So build that website. Make it work for you 24/7. Let it tell your story, showcase your properties, and win the clients you haven’t even met yet.

*Information in this article is to the best of my knowledge 

*The article was written with the contribution of two different writers

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